As part of an effort to reduce dependence of the nation on the export of raw, President Jokowi has chosen tourism as a key sector to strengthen economic policy.
2016 has so far been a busy year for the Ministry of Tourism of Indonesia. The administration has begun to develop and launch new initiatives that we hope to strengthen the nation's travel sector. As part of an effort to reduce dependence on raw materials, President Jokowi has chosen tourism as one of five key areas to strengthen economic policy. Because Indonesia is rich in resources that are not used for incoming messages - both cultural and natural -. Experts and stakeholders see the president's decision as a logical
Although Indonesia has abundant resources and potential to be a tourism center in Southeast Asia, the archipelago remains lagging behind neighboring countries in terms of number of foreign visitors annually. Regarding the number of inbound tourists abroad, Malaysia and Thailand are ahead of Indonesia for almost tripled. In 2015, Malaysia has managed to attract 25.7 million foreign visitors, while Thailand pulled in 28.8 million. Indonesia, on the other hand, being only 9.7 million foreign tourists. Singapore defeated Indonesia also reach 15.2 million foreign arrivals.
It is interesting to note that the national Indonesia population of about 250 million accounts for the lion's share of people living in Southeast Asia. Many of the foreigners arrived in Singapore, Thailand and Malaysia in 2015 were citizens without any doubt Indonesian. This inevitably makes the number of foreign arrivals in Indonesia smaller, as the same figure for domestic tourism could paint a different picture of the archipelago. But even with that in mind, the tourism industry in Indonesia, with all its potential inert, contributed only four percent of the overall GDP of the country last year.
One reason policy makers can be attracted to a tourism push is that the travel sector of the nation seems to be less influenced by the global economy than other sectors. Experts say that tourism in Indonesia has been growing in recent years, in contrast to the demand for raw materials such as crude oil, coal and iron ore, which tend to fluctuate international business.
Teuku Riefky Harsya, head of the House of Representatives Commission X, recently told the press, "the data of the last three years shows that almost all other local industries contribute to revenue changes downward. Meanwhile, it is only the tourism sector which actually shows a significant increase. "Harsya argued that tourism can give the biggest boost to foreign exchange revenues of the nation, while providing a large number of jobs in the domestic labor in Indonesia.
CEO MARKPLUS Hermawan Kartajaya agreement, calling intelligent Jokowi plan. He recently told the media, "President Jokowi is very intelligent. He knows that tourism is important in the current economic situation. The past two years, the president has chosen tourism as a strategic sector. It is an intelligent decision of a national leader, because before that, tourism was seen as a strategic sector of the country. "
With ambitious goals, the Ministry of Tourism of Indonesia claims it seeks to ramp up the number of the nation of foreign arrivals to 20 million by 2019.
by then, the government hopes tourism can represent eight percent of the overall GDP of the nation, generate Rp.240 trillion (US $ 18 billion) in foreign exchange revenues and employ 13 million people. In late 2016, the government expects 12 million international visitor arrivals with an income of Rp.172 trillion (US $ 13 billion) of foreign exchange. He expects tourism to account for five percent of the nation's GDP and employ a total of 11.7 million.
To achieve such an ambitious goal, the government aims to replicate the success of the Bali tourism in other parts of the country. Officials say Indonesia is working to develop ten new destinations for international tourists. These places include Borobudur in Central Java, Mandalika on Lombok island, Labuan Bajo Flores, Bromo-Tengger-Semeru in East Java, Pulau Seribu in North Jakarta, Lake Toba in North Sumatra, Wakatobi in Sulawesi southeast, Tanjung Lesung in West Java, Morotai in the northern region of Halmahera in Maluku islands, Tanjung Kelayang in Belitung.
The project covers several aspects of development. It includes necessary infrastructure projects such as transport, public institutions, information and computer technology (ICT) preparation, access to electricity, and more. It also includes the strengthening of the safety, health, hygiene and environmental sustainability of existing businesses in these places. The government says it will form a national authority that will handle the ten priority areas, and implementing a centralized destination management system. Tourism Minister Arief Yahya is optimistic that projects will increase the number of foreign tourist arrivals in Indonesia.
"With the accelerated development of ten priority destinations above, we expect 8.5 million additional international tourists," said the Minister in a report. To support the effort, the government recently implemented a travel without a visa policy that covers inbound travelers from 0 countries. the list is to cover 174 countries in total by the end of 2016.
the government eliminated the approval of 'permission to enter Indonesian territory for yachts. It also liberalized cabotage policy for foreign cruise ships. this allows passengers to board and leave the ship in five different ports throughout Indonesia, it making it easier for international tourists to enter the country by boat.
in addition, the department conducts an international marketing campaign called Wonderful Indonesia. in an interview with Indonesia Expat Deputy assistant marketing Department Eddy Susilo said: "wonderful Indonesia campaign led by Minister Arief Yahya worked well. According to the World Economic Forum 2015, the country ranks 47 in the world, which is better than those of Thailand and Malaysia, who are ranked 83 and 96 respectively this year. "
Susilo said the promotion specifically targets 12 focus markets, particularly in Southeast Asia, China, Australia, Europe, the Middle East and the United States. The national version campaign, Pesona Indonesia, is also running simultaneously to generate interest of local tourism.
in addition to the development of physical infrastructure, the issuance of new policies and implementation of promotions the government also plans to take the tourism sector country to a new level by going digital. the Ministry plans to launch an electronic market called Travel X-Change Indonesia in August. with a concept of "look, book and pay ' the online platform will allow users to browse and book travel packages from local travel agents. users will be able to process payments via the platform. the Ministry claims it is trying to get agents local travel to register on the platform early so he can be ready to use by consumers within a period of two months.
To create sustainable human resources for tourism thrust Indonesia, the Ministry has also developed four colleges and academies based tourism. He says that these institutions now see 20 percent more, on average, enrollments in 2016 than last year. This year, there are about 9,800 potential students who claim to be interested in tourism as a career in Indonesia.
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